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Speaking with the CEO of Caveman and TimepieceGh, Mr Anthony Dzamefe, the recently awarded Emerging Youth Innovator at Ghana Youth Event Awards 2018, he said he chose to launch CAVEMAN on 12/12/18 because not only is it his birthday but also because the journey to get here have been filled with adversity.
He therefore considers the launch as a gift to himself and to all Ghanaians and also as a reminder and assurance that if you want to, you can.
Before Caveman, there was TimepieceGh, which Mr Dzamefe started in 2015, with just GHC50. He started this company because he wanted to buy a watch and it was so expensive, but rather than just complain about how much the watch cost, it birthed a curiosity in him to delve deeper into what made quality watches so special and expensive, this led to an idea at the back of his mind that one day he will love to make watches of his own.
He realized that he needed to start from somewhere though, so he begun by doing the unglamorous things, like hawking watches at car parks and the mall and in front of offices etc.
One major thing Mr Dzamefe noticed during this time was the fact that all the watches he was selling, none was manufactured in Africa nor owned by Africans, so after settling in a shop in 2017/2018, he took the next step and enrolled in an online Swiss watch making course.
This led to him making handmade leather straps and also the repairing of broken-down watches from there he started making wall clocks from discarded wood.
He affectionately named the clocks WOODPERKER, which has all led to 12/12/18, the unveiling of CAVEMAN.
Posted by @pocarlee
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